I was trying to read into online behavior, which happens to be a part of the requirement of the job.
I largely realized then, of how little I actually understood others' behavior at all. And this, despite having consistently flaunted interest in behavioral sciences. Sad. Looks like I was too tightly confined in my own shoes all this while. While I enjoyed deriving from these theories, the explanations for my own questions and confusions, seems like I never looked beyond it to actually understand the aspirations, likes, needs and motivations of those who walk around. Or maybe I was too naive to think that if I understood my needs, aspirations and likes, I could actually generalize it to the whole of humanity!
Yes, I think that was the problem all along - I thought the world actually ran the way I thought it did; that people functioned the way my mind did. I imagined for so long that everyone found twitter blah, read blogs to introspect, hated Facebook chat and never really got excited about dumb memes. But I was wrong. Big time wrong. Embarrassingly-off-the-mark wrong.
And as I gear up to start understanding these things all over again in a new light, a voice in me warns me to be very very careful. Because with discovery of differences, comes the deep ingrained inclination to label. To judge.
Some people actually play that silly game for hours on FB? Geez...Lame!
Folks actually follow and share every picture posted on McDonald's community page?? Get a life dude!
People actually read these story-behind-Priyanka's-tatooes type stories and comment on it? *No words*
"When you truly care for someone, their mistakes never change your feelings because it's the mind that gets angry but the heart still cares" goes a photo/ post card. In my mind, that simply triggers a big *beep beep beep* for corniness. But apparently, thousands of people have shared it.
So big empathetic bang-head-on-the-wall lesson - People are different. Different. Different.*echoes*
"When you truly care for someone, their mistakes never change your feelings because it's the mind that gets angry but the heart still cares" goes a photo/ post card. In my mind, that simply triggers a big *beep beep beep* for corniness. But apparently, thousands of people have shared it.
So big empathetic bang-head-on-the-wall lesson - People are different. Different. Different.*echoes*
There is this tendency to put myself on a higher pedestal and look down on the lower mortal activity happening on the internet - 'lower' simply because I don't adhere to it. Guilty as accused. And I can only hope I do not succumb to this in future.
But certain areas, I confess, I will never understand. It baffles me as to why people would become fans of brand pages, loyally answer every single brand promotion question and take part in contests whose creators surely had to have assumed that participants were downright stupid. It amazes me that it is possible to place your deep felt values and emotions on things like watches, cars, pizzas and malls. I know many do. Their online activities clearly give it off.
But certain areas, I confess, I will never understand. It baffles me as to why people would become fans of brand pages, loyally answer every single brand promotion question and take part in contests whose creators surely had to have assumed that participants were downright stupid. It amazes me that it is possible to place your deep felt values and emotions on things like watches, cars, pizzas and malls. I know many do. Their online activities clearly give it off.
I always naively thought that commercials have no effect at all. But recently, I realized what a fool I had been - for not having considered the point that marketers wouldn't have wasted millions of dollars without having this one fact assured.
If everyone were like me, perhaps we would have still been an agricultural society. Or a communist one.
It sometimes makes me sad that the digital sphere has reduced commitment and pledging of loyalty to shallow terms. 'Click like to win a free coupon' or 'Tweet positive feedback with #brandname to become fan of the week'. From when did liking and becoming fans become a matter of commercialism? But people do it. Thousands and thousands of them. Should I call them stupid? I don't want to but whatever they are, they sure are lowering the standards of who a consumer really is. It is important we don't do this because only then would companies start to prod on more respectful ways of creating a platform for interaction.
I am not against business. I am not against marketing. But I hope it becomes a process of engagement rather than one of 'easy catch' ; that it becomes one of bonding than wooing. A brand or product as it is - whether it is a packet of noodles or a bottle of deodorant - is no life changing gift on its own. But we have all had our moments of enjoyment/ entertainment/ utility because of them. After all, we are not living a neanderthal life.
Maybe I am still a gullible young woman who still doesn't completely understand the politics of it all but I am hopeful that somewhere in this brand jungle, a little meaning and purpose can be created; and if I can be a part of it, I will try to grasp it by all means. Maybe it is all just another case of a desperate human need to imagine meaning where none exists at all but hey, a few cases among these have actually succeeded! :)
...........................................................................................................................................................
The author of this post will soon be joining a digital media consultancy and executing social media campaigns for clients. She never thought she will be making a living out of updating statuses on Facebook but also likes to confess to the readers on a serious note that it is a lot more challenging than that and that she is looking forward to it! :)
