It is okay if you choose to fill half your pages with worthless brainless things. It is okay if you choose to have dumb glamour as your USP. Yet, you cross the line when you do cheap things for competition. You crossed the line when you demeaned the primary purpose of a newspaper by calling it 'boring'. You reached new lows when you did this:
And now there has been a befitting reply. Ad wars are fun and one wouldn't expect The Hindu to have gone into it but you know what? I glad they did. The ad couldn't have been better - I hope we see it frequently enough.
I am all for this war. And you know whom my support goes to - not that Hindu is the best one out there. But most definitely it didn't deserve to get demeaned for being boring - if interesting means don't -think -only- blink motto, I would rather be boring.